Effective, Ethical Marketing For Attorneys
Legal Marketing Seminar SOLD OUT (again!)
Category: Marketing Advice
America's premier legal marketing and practice building conference for solo and small firm attorneys is again sold out. More than 160 attorneys and their staff will be attending the Great Legal Marketing Super Conference in Ashburn, Virginia on June 26 and 27, 2009. No walk in registrations will be permitted.
There is a waiting list being formed and those interested can call Nicole Tully at 717-824-6553.
The agenda for the Best Legal Marketing Conference for Solo and Small Firm attorneys can be found here.
Third Party Website Advertising, Total Bankruptcy
Category: Ethics and Regulation
Alexandria Virginia attorney Ben DiMuro has drafted a really well stated comment that opposes Virginia's proposed new legal ethics opinion.
The Virginia legal ethics committee, as DiMuro points out, makes this leap that because a lawyer advertising website program limits the number of members or is even area exclusive, this must be a prohibited "referral" to a lawyer.
Its really silly and the proposed Virginia opinion makes a huge leap that's not based on reason (just a "feeling" as they say.)
Anyway, Ben DiMuro's comment is a must read for a refresher course on lawyer advertising, the First Amendment and commericial speech.
Is Virginia Going After Legal Fish, Legal Match and Others?
Category: Ethics and Regulation
The Virginia State Bar has proposed a new legal ethics opinion that may affect many popular attorney information websites. Problem is, like most bars, its overkill for a non-problem. The worst part is that its not based on reason.
You can read Ben Glass's comments on the proposed LEO regarding "Third Party Websites" here.
The Most Important Marketing Tool You Own Is...
Category: Marketing Advice
Ben interviews the phone success doctor, Chris Mullins.
Continue reading "The Most Important Marketing Tool You Own Is..."
Free Marketing Teleseminar: What WINNERS Are Doing!
Category: Marketing Advice
Just what are the winners (those who's law firms are prospering even in THIS economy) doing?
They are dominating the Internet.
They aren't afraid of controversy
They are ruthlessly managing their time.
One of the best parts of my job is that I get to hang out with winners. Lawyers who are succeeding right now because they are doing the right things. Right now.
I call it:
The New Common Sense for the New Economy
On June 2nd at 3:00PM EASTERN we will be holding a teleseminar that might literally change your practice and your life. Click here to register for the teleseminar or call Nicole Tully at 717-824-6553.
We are going to focus on one thing and that it a no holds barred explanation of how the lawyers in the Great Legal Marketing Groups are boosting their incomes (some to seven figures) spending more time with their families, and fixing their practice for good. Basically - getting their lives back. We know how to do it because we've seen dozens and dozens of lawyers take charge of their lives.
We are going to show you how to Take Full Responsibility for your success or failure. No shifting the focus or blame to anyone. This is how you get your control back and we'll tell you how to do it on the teleseminar.
We are going to explain what happens when you associate with people who can tell you what's real and what's true. You can't do this alone - no one can:
a. Your family is usually not that supportive. They don't have the benefit of your experience and they generally think pretty small about things
b. You need help getting past creative blocks
c. There is no need to reinvent the wheel or the world
d. You need to find BRILLIANT MINDS WHO CAN LIBERATE YOU.
We are going to reset the references in your life. We will share a view that is SO EXPANSIVE that you will not be able to think the same way about what is actually possible again.
Here is what you should be asking yourself:
What is it I need to know?
Who is it I need to know?
What opportunities do I need to know about?
What DO I NEED TO LEARN?
Alone you can't sort out all the information, data and facts. You end up with F.E.A.R. taking over. FEAR is False Events Appearing Real.
Warning! Winners are working hard on their marketing. This may seem overwhelming to some.
Primarily they are creating celebrity status for themselves. They are making themselves known to a market in a way that is completely contrary to and much more efficient than the old traditional way of "brand recognition."
"People should be willing to crawl over broken glass to attend this tele-seminar" - Bob Battle, Richmond DUI Attorney who Quintupled the size of his practice in 18 months.
Go to BenGlassTeleseminars.com to register for the teleseminar. We are offering this tele \seminar at no cost to you because we are ABSOLUTELY convinced that after you hear how our winners are drastically improving their practices and their personal life you'll understand why NOW is the best possible time in years to begin to implement Great Legal Marketing.
Dedicated to Your Success,
Ben Glass
PS the Telesminar is on June 3rd at 3PM EASTERN. Click here to register now at no cost. Or call Nicole Tully at 717-824-6553
Good Lawyer Marketing Should Be Complex
Category: Marketing Advice
Lawyers sometimes visit me at my office to pick my brain about marketing. Typically, I'll bring them in and show them all of the things I do to get a client. I'll take out a blank sheet of paper and draw the flow chart of all the things that occur to get a client to raise their hand and say "I'm interested" and then all of the things that happen to them once they do. I'll show them the steps I force clients to take before they can meet with me.
Most leave disappointed. They were looking for the magic bullet--the ONE thing they could do to get more clients. The easy thing. The tweak in their yellow page ad that would make the phone ring or the quick tips for internet marketing that would help them dominate Google in their market area. They can't believe that I don't meet with every client who wants a free consultation and that my marketing material dissuades certain clients from even calling for an appointment.
Getting clients is a complex problem. There's a ton of competition in your market niche; consumers don't know how to tell a good lawyer apart from bad; ethical rules appear designed to make all lawyer marketing look the same; and your marketing messages competes with 3,000-5,000 other marketing messages a day.
Wall Street Journal--BigLaw Learning Marketing
Category: Good Advice?
Hope you saw the article in the Wall Street Journal yesterday (page B5). It should be reassuring to everyone in a small law firm that the folks in the giant law firms are learning cool things about marketing their law practices like
1. having coffee with a client and (hold on to your hat)
2. sending a "get well" card to a client
Another firm was hiring an expert on body language who told lawyers that folks make a buying decision in 7 seconds (WRONG!)
Sounds like they all believe they are in the commodity business with no thought at all as to how to develop a Unique Selling Proposition or become (heaven forbid!) an interesting celebrity to their market.
At this year's GLM SuperConference I'll do some comedy by showing you some of the dumbest marketing ever that big law firms are doing right now AND I'll walk you step by step through building the practice of your dreams.
We've got 37 seats left before we are totally sold out and no, we aren't selling the DVD recordings after the event. Our super conference is still more than a month away, at a hotel just outside of Dulles airport, in Virginia.
Registrations details for the Great Legal Marketing Super Conference are here.
America's No. 1 Legal Marketing Conference For Small Firms
Category: Marketing Advice
We've just uploaded a brand new video about the upcoming Legal Marketing Super Conference.
This is the place to be for solo and small firms who want to run a law practice that makes them heroes to their families and icons in their community.
See this newest video from Ben Glass's Great Legal Marketing SuperConference here.
Indiana Supreme Court and a Strange Decision About Advertising Ethics
Category: Marketing Advice
What if a state bar requires you to submit your marketing materials before using them?
What if you do but no one actually reads them?
What if you then have to go through a hearing and ultimately a Supreme Court decision because you used the term "legal advertisement" instead of "advertising material."
What if they publicly reprimand you for that phrase.
Read this really incredibly dumb legal advertising ethics opinion from the Indiana Supreme Court. Think to yourself how many hours were wasted by the government, the lawyers and the Court on this one.
Richmond, Virginia Personal Injury Book Launched
Category: Great Example of Law Firms Who "Get It"
Richmond Virginia car accident victims now have the opportunity to get the very best consumer guide to auto accident cases in Virginia through Richmond attorney Bob Battle.
If you have been injured in an accident, you probably have questions:
Should you sign the forms?
Should you talk to the adjuster?
How do you find a board certified attorney.
These questions and more are answered in this brand new book now being offered by Richmond Virginia attorney Bob Battle.
Just go to RichmondAccidentBook.com
New Attorney Web Marketing Report Available
Category: Marketing Advice
Frustrated because you are not on the first page of Google?
You know that very few consumers go past the first page if they find what they want there!
Maybe you are on the first page but still getting no cases.
Great Legal Marketing members don't have this problem and this Free Report on Attorney Web Marketing explains why most lawyer websites will forever languish, remaining a profit center only for they company that sold it to you.
Get the new Free Report on Attorney Web Marketing here.
An Interview with America's Premier Expert on Attorney Marketing
Category: Marketing Advice
Here's an interview that Glazer-Kennedy Diamond member Frazier O'Leary did of Ben Glass right after the recent Glazer-Kennedy Super Conference in Chicago.
Still Thinking About This Legal Marketing Conference?
Category: Looking Outside the Box
"My practice will never be the same. Your program sets it out step by step and helps to focus the marketing without all the blunders and the waste. I am so glad I found you." - Lisa Douglas, Cabot,
"I was very wary and skeptical of how this could help us with marketing our law firm...We just wanted to find something that actually worked...We not only left with excitement, a plan, a direction, and a new perspective on marketing, but received the tools, the vendors, the ongoing support and the exact map of how to implement their proven system of success..."
- Steven Joseph, Ocoee, FL
Continue reading "Still Thinking About This Legal Marketing Conference?"
Evan Farr--Attorney Only Asset Protection Teleseminar
Category: Great Example of Law Firms Who "Get It"
• Why nursing homes are far and away the single most likely creditor, and one of the most expensive creditors, that the average American is likely to face in his or her lifetime, and why most asset protection "gurus," by ignoring this fact, are completely out of touch with 99.7% of the population.
• My step-by-step system for creating and funding an Asset Protection Trust in your state that will protect the assets of your clients from probate PLUS lifetime creditors PLUS nursing home expenses!
• Why this trust is the ONLY type of Asset Protection Trust that can protect the assets of your clients from general creditors AND is exempt for Medicaid purposes when your clients wind up needing nursing home care.
• The secret of how these Asset Protection Trusts can be used by wealthy clients who want to preserve their wealth AND, even more importantly, by middle class clients who want to preserve their dignity and quality of life when nursing home care becomes an unfortunate reality.
• The 5 types of assets that should be funded into these Asset Protection Trusts, and the 2 types of assets that shouldn't be.
• The surprising answers to the following questions:
- Can the Settlor act as trustee of the trust, even though the trust is irrevocable?
- Can the Settlor be given the power to remove a trustee?
- Can the Settlor be given the power to change the beneficiaries of the trust?
• The #1 best way to teach prospective clients about these Asset Protection Trusts so they'll be lining up for you to be their attorney!
• A simple technique for generating huge ongoing annual fees and gaining loyal lifetime clients.
• And a whole lot more.
Fairfax Woman Magazine--Free Books for Readers
Category: Press Releases
Readers of Fairfax Woman Magazine now have an opportunity to order a set of free consumer books from Virginia attorney Ben Glass.
Glas offers The Truth About Lawyer Advertising and Five Deadly Sins that Can Wreck Your Virginia Accident Case through his marketing relationship with Fairfax Woman.
Rachel Kugel Lawyer Marketing Teleseminar
Attorney Rachel Kugel has announced that she will be hosting a lawyer maketing teleseminar
On this 60 minute call you'll discover:
* the 4 practice killers that could be lurking in your business right now.
* how I went from just out of law school to thriving law practice in just a few months.
* how to have prospects ready to hire you before they even speak to you.
* how to turn prospects into raving fans.
* how to stop spending hours waiting for prospects who never show up to their free consultation.
* the strategies I used to double my fees in an instant.
* how I close prospects without even going in to the office.
You can get more information about how to sign up for the Rachel Kugel Teleseminar here
2009 Great Legal Marketing Super Conference is Now Open for Registration
In 2003, I started coming up with a game plan on how I was going to create my ideal law firm. I started by throwing out the usual way lawyers think about marketing...
• Thinking that a "marketing plan" begins with deciding what percentage of revenue is going to be devoted to marketing (by its very definition, you limit your income this way!!)...
• Trusting the design of my ads, websites, newsletters and blogs to the folks selling me those media (who, I discovered, have NO incentive to make me any more successful than their other clients)...
• Engaging in random chance marketing by running exactly the same ads that ALL of my competition was running (just check out the Yellow Pages to see what I'm talking about).
I'm presenting it all at the 2009 Great Legal Marketing SuperConference, the best legal marketing seminar on the planet.
Accident Information package for Richmond Virginia car crash victims
Category: Looking Outside the Box
Richmond, Virginia car accident victims often have questions about how to respond to an insurance adjuster, how to hire a lawyer, and "what do I do with all of the forms they are sending me?"
Richmond attorney Bob Battle is now offering, in a joint venture with Fairfax, Virginia personal injury attorney Ben Glass, a complete accident information package designed to answer the many questions that accident victims may have.
The Richmond Car Accident Information package is available here.
April 2009 BenGlassLaw newsletter
Category: Great Example of Law Firms Who "Get It"
Every law firm should be publishing and mailing to their raving fan base a monthly newsletter.
Here is the BenGlassLaw April 2009 firm newsletter
Richmond Virginia DUI Attorney Bob Battle, a Lesson
Category: Marketing Advice
Those lawyers who think that Great Legal Marketing type marketing "won't work in my business" ought to look at the massive success that mastermind member Bob Battle has achieved recently.
First, he got a major win with a DUI machine in Fairfax, VA and then took that argument to Goochland, Virginia. The press got ahold of his victories and now his phone won't stop ringing.
Check out Richmond Virginia DUI attorney Bob Battle's main site here.
Battle's most recent victory in a DUI case in Goochland, Virginia is here.
More about how Battle did it is here.
Give Yourself Permission to Market to the Right Target
Category: Marketing Advice
I talk to a lot of lawyers each week who have questions about their marketing. For too many, they are marketing to the wrong person. They believe, wrongly, that they have to accept crappy cases just because (just because they need to keep the lights on....just because someone in law school or at some seminar told them they had to help everyone...just because they don't know any better.)
You must maximize the return on revenue on every dollar and every hour you spend on marketing. Here's an article on getting you legal marketing message to the right client.
How do you judge a web developer? Its not the ones cold-calling you
Category: Marketing Advice
Cybertechnologies (WebOpts) were are it again last week.
This time they were cold calling lawyers (what business needs to cold call these days?) and telling them "you are not being found on Google for your search terms.
Unfortunately for them they called Great Legal Marketing Mastermind member (and long time Foster Web Marketing Client) Bob Battle. They told Bob "hey, you aren't being found."
So Bob walked them through it. He showed them how he dominates page one of Google for Richmond, VA, DUI attorney and the caller basically said "oh...." Obviously had been reading from a script and hadn't done any work before the call.
Hey, if you are being dominated in your marketplace by your competition, a pretty good test is to see who developed that site. Its pretty simple. In fact, a real good clue. Then give that developer a call. There is no need for the good web developers to be cold calling folks.
TubeViews.net YouTube Scam??
Category: Ethics and Regulation
Attorney Gerry Oginski has a very interesting post regarding a cold solicitation he fielded and then some follow up research with a company that claimed to be able to get you thousands and thousands of youtube views (and great comments!!!) for a fee.
Folks. Good marketing it complex. Its not easy. You can't just buy your way to success.
Read Gerry's post on TubeViews.net see what happened when he prodded further.
Foster Web Marketing also has insight into why this sounds like a very bad idea.
Get a Call from a Company Called Cyber Technologies
Category: Marketing Advice
Clients of a web marketing firm for attorneys have been getting cold called by salespeople from a company called Cyber Technologies, or CTI, or WebOpts.
They begin the call with a "warning" that the current web provider is "cheating" Google. Then they launch into a sales pitch.
Calls are being place to lawyers by
"Tim Fellows" Phone: 858-625-1474
and
Melissa Packard Phone (858) 568-1218
and
"Clarence Ford" 858-568-1171.
I've got more info about WebOpts here and there is detailed information here. If you've been called you may just want to read this info first.
Read it all and then you be the judge.
Glazer-Kennedy Insider's Circle Virginia Blog
Category: Marketing Advice
Attorney marketing guru Ben Glass announces the opening of the New Glazer-Kennedy Insiders Circle, Northern Virginia Chapter, Blog. This site is for Virginia small business owners and entrepreneurs who are not about to wait around for a bailout from a phony "stimulus" plan.
These owners are taking matters into their own hands, becoming smarter about marketing and business and don't feel all that bad when their competition decides to quit.
We welcome you to join us. All first time visitors to the Northern Virginia GKIC Chapter meetings will receive a free book from Dan Kennedy.