Effective, Ethical Marketing For Attorneys
Web Marketing 101 for Lawyers
Category: Marketing Advice
Most lawyers are completely missing the boat when it comes to web marketing. They are getting ripped off by some major companies who know more about billing you than they do about effective marketing.
Tom Foster teaches the basics of web marketing in this video.
Gerry Oginski "Three Magic Words" to Improve Google Ranking
Category: Great Example of Law Firms Who "Get It"
Gerry Oginski is a master at video marketing for lawyers. Here he tells the audience the Three Magic Words to get great Google Rankings.
Here's How attorney Gerry Oginski Dominates Google in his Market Area
You Need to Track Your Leads If You Want to Turn Them Into Clients
Category: Marketing Advice
It doesn't matter if you spend thousands of dollars on lawyer advertising, if you have a poor follow up system in place, you're letting potential clients slip through your fingers.
I have found that follow up marketing is a huge component in getting the right clients in the door. At my law firm, we monitor all of our leads, including the length of time between incident date and first contact with our office. We then look into the amount of time that goes by between when they contacted us and when we signed a fee agreement. That's not the only area we examine. We go as far as correlating this information based on severity of injury or size of case.
What we have found through our research is huge. We discovered that when it comes to our largest cases, it often takes several months between the incident date and inquiry and then another two months to a year from the time they contacted our office and signed a fee agreement. How many law firms continue to market to prospects after they first contact them?
Don't miss out on cases because you have a poor follow up system in place, or none at all. There are many software programs out there that will handle everything automatically, so you really don't have an excuse not to get your system up and running.
For more marketing tips, visit GreatLegalMarketing.com.
The Best Way to Attract People Looking for a Lawyer Is...
Category: Marketing Advice
How do you attract people who are researching their situation and are ready to hire a lawyer? It's not an easy task. You have to learn how to grab their attention when there are hundreds (if not thousands) of other attorneys competing for these same clients.
Here are some crucial things that you will need to be able to accomplish if you want a potential client to stop and listen to what you have to say:
1. You have to find a way to stand out from the crowd.
2. You need to get them interested in you.
3. They need to be encouraged to get the conversation started.
4. You must be able to stop their search for a lawyer, until they have heard from you.
This list is quite overwhelming, but you would be amazed to learn that there is one way you can accomplish all of the above and that is with an irresistible offer. People love free offers. Just think about how restaurants promote "kids eat free" nights or how timeshare companies lure people into presentations by giving gifts.
You can also offer something for free that is going to get your prospects to say to themselves, "I would have to be a fool to do anything before I took advantage of this offer from this attorney." This incredible free offer shouldn't come in the form of a case evaluation. That is not original. Some of the best offers are books, CDs, DVDs or reports. It needs to be something that is interesting and has perceived value.
For more marketing tips, visit GreatLegalMarketing.com.
Make Sure Your Lawyer Ads Have These Three Things
Category: Marketing Advice
It doesn't matter if you are working on a Yellow Pages ad, website or some other form of advertising, there are three components that must be included - an interesting headline, copy that addresses what is going through the consumer's mind and an irresistible offer.
Headline
When you are working on your marketing pieces, you need to put some thought into your headline. For example, consider what you do when flipping through the magazine or newspaper. Do you stop to read boring headlines or are you attracted to the headlines that are interesting or unique?
The headline is what will draw people in and will encourage them to keep reading. Don't waste your headline on something like, "Injured?" or "We Can Help." Be creative.
Copy
Lawyers make the common mistake of beginning their copy with information about themselves. People just want to know if you have the solution to their problems, they don't really care at this point where you went to law school or how many combined years of experience the lawyers in your firm have. Focus on speaking to the concerns that are on their minds.
Irresistible Offer
You need to have a call to action, other than "call us for a free consultation." Consider offering a free book, report, CD or other useful information. You want the offer to be so compelling that the person reading your ad will think that they shouldn't do anything else before taking you up on it.
For more marketing tips, visit my website, GreatLegalMarketing.com.
More Newsletter Tips for Lawyers - Now There's No Room for Excuses
In a previous blog post, 5 Tips to Get Your Monthly Newsletter Out the Door, I discussed the importance of a mailed newsletter (yes, the good old fashioned paper newsletter sent through the post office). I also provided you with tips on how to get the newsletter completed monthly. Well, I have even more tips for you, so there is no longer an excuse not to have a newsletter.
1. Need more articles? Ask another business owner to submit an article. Some attorneys charge other businesses a fee for the articles, which helps offset the cost of mailing the newsletter.
2. Include pictures of your family. People need to remember that you are more than just a lawyer. By including pictures in your newsletter, your group of "raving fans" will start to feel like they know you and will like you.
3. Mix it up. You don't have to stick with a newsletter every month. Some months send a large format postcard. If you go on vacation, you can send out a "wish you were here" card that looks like it was purchased from a souvenir store.
Getting your monthly newsletter out doesn't have to be a daunting task. Use my tips, but also think of other ways to make it an easy a process for you.
For more lawyer marketing advice, visit my website, GreatLegalMarketing.com.
5 Tips to Get Your Monthly Newsletter Out the Door
Category: Marketing Advice
Despite all the changes in the lawyer marketing world, such as social media and online local listings, I still believe in the benefits of a mailed newsletter. This newsletter is not sent via email - it is one that is dropped off at the post office, which arrives in a person's mailbox.
The idea of coming up with content for a monthly newsletter may seem overwhelming, but I have learned a few tricks along the way that will help you. Here are five tips to get your monthly newsletter out the door:
1. Keep a folder by your desk where you can store article ideas that you come across throughout the month. You will find that instead of having the problem of coming up with topics, you will have the challenge of choosing which pieces to write about (which is a much easier issue to deal with).
2. Put your personality into the newsletter. You are more than just a lawyer and you need to let people know that you have hobbies and interests too. Write about current events that interest you or show people what is happening with your family.
3. Use your blog as newsletter content. If you have a blog, you can use your posts as a basis for newsletter articles.
4. Write about someone in your community. Feature a successful business owner in your area and when the newsletter is published, give him or her a hundred copies of it. This situation is a win-win for everyone.
5. Hire a ghostwriter. If you don't like writing, there are plenty of good writers out there who would love to help you.
For more tips and advice, visit my website, GreatLegalMarketing.com. Also, be sure to order a copy of my book, The Ultimate Success Secret.
A Big Step in Lawyer Marketing is Knowing Your Ideal Client
Category: Marketing Advice
You don't have to agree to represent every client who walks through your door or each case that ends up on your desk. If you accept every case out of fear of the "well drying up," you are not running your law practice as efficiently as you could be. You can and should focus on obtaining your ideal client.
If you are like the majority of lawyers, you have dealt with problem clients. Maybe you are dealing with ones right now. These are people who drive you and your staff crazy. I am sure at one point or another you have asked yourself why you ever agreed to take these cases in the first place.
Here are some of the common reasons why so many attorneys take on problem clients:
• They didn't have a clear vision of the perfect client.
• They didn't clearly communicate their vision to their staff.
• They mistakenly believed that they had to serve everyone.
• They were afraid they would never get another client.
Don't make one of these mistakes. Instead, I would challenge you to consider that you do not need to represent everybody and to remember that there are a lot of good cases out there.
For more tips and advice, visit my website, GreatLegalMarketing.com. Also, be sure to order your copy of my book, The Ultimate Success Secret.
Successful Lawyers Utilize a Marketing Machine
Category: Marketing Advice
If you want to be the very best spouse, parent and lawyer, you need to be making a profit with your law practice. That means that you need to create and implement a "marketing machine" that will drive the clients you want, to you.
You may have gone to law school for the purpose of helping people, but at the end of the day, you need to be able to make a profit. The truth is that you cannot help people if you are not making money; it's that simple. If you are worried that you won't be able to pay the rent on your office or if you become so consumed with concern over getting a call from the next client, you cannot be the best that you can.
I have discovered that the lawyer who runs a business that includes a marketing machine is a better attorney. This marketing machine should be able to drive potential clients to you, so that you can select the cases that are well suited for your skill set, attitude and interests. You are not going to be able to take on every case, but you should be able to apply your unique gifts and talents to the people you can help.
For more tips and advice, visit my website, GreatLegalMarketing.com. Also, be sure to order your copy of my book, The Ultimate Success Secret.
It is Up to You to Create a Successful Law Practice
Category: Success Mindset
Your financial security is not the responsibility of anyone but yourself. It is too easy to blame others when your law firm isn't generating the kind of profit that you want. I can't tell you how many times I have heard attorneys blame insurance companies, judges, other lawyers, clients and the economy for their lack of success.
Don't join this group of "whiners" who refuse to admit that their actions may be playing a role in their circumstances. In fact, run the opposite direction when you hear other lawyers complaining. I know lawyers across the country who are highly successful, despite the slow economy.
You have to think like a smart business owner, which means you have to take responsibility for your own welfare. Look for other savvy entrepreneurs who seem to have figured out how to not only survive in a rough economy, but to actually thrive. When you find these people ask yourself, "What can I learn from them about how to achieve and maintain success?"
When it comes to creating a successful, profitable law practice, it is much more about the choices you make than what others do. Stop blaming everyone around you and focus on what you can do to succeed.
For more tips and advice, visit my website, GreatLegalMarketing.com. Also, be sure to order your copy of my book, The Ultimate Success Secret.
Don't Be Afraid to Challenge the Rules
Category: Looking Outside the Box
When it comes to running a law practice and developing your marketing, doing the same thing as everyone else will cause you to be viewed as the "average" law firm. For example, if you paid for a Yellow Pages ad, the first thing you would probably do is look at the other ads listed. However, how smart would it be to just copy the other guy? After all, the majority of the ads already look virtually the same.
According to Earl Nightingale, if you went into an occupation or a profession with no mentor and you didn't know how to be successful, the best thing to do would be to look around to see what everyone else was doing, then do the opposite. If you don't know who the successful people are, your approach should be to do something different. You don't have to be the same as all of the other lawyers out there.
Don't be afraid to challenge the industry norms. Why do you have to be available 24 hours a day, 7 days a week? Do you really have to join all of those committees to get your name out there? These are some of the things we have accepted as the norms, but that doesn't mean you have to follow them.
When it comes to your business and your lawyer marketing efforts think outside the box. It is up to you to make the type of law practice and life that you want.
Every Lawyer Should Think and Behave Like A Smart Entrepreneur
Category: Success Mindset
It is possible for you to become a successful attorney entrepreneur and have the law practice and life that you always wanted. There are other lawyers who have mastered the art of running profitable businesses and at the same time living balanced lives. All you have to do is simply follow the example of smart entrepreneurs.
Savvy entrepreneurs learn by watching other successful people. They look around to see what others are doing and they implement the strategies and ideas into their businesses. They leverage the experiences of others, which is one reason you need to consider who you spend the most time with.
According to motivational speaker Jim Rohm, you are the average of the five people you hang out with the most, which is known as the "power of association." That means you should be surrounding yourself with people who do things bigger and better than you. They obviously know something that you don't and you can probably learn a great deal from them.
In Napolen Hill's book, Think and Grow Rich, he says, "a group of brains coordinated (or connected) in a spirit of harmony, will provide more thought energy than a single brain, just as a group of batteries will provide more energy than a single battery." Think about that statement, then think about who you are hanging out with.
Newsletters Bring Back Old Clients & Attract Referrals
Category: Marketing Advice
Did you know that it costs at least 8 times as much to obtain a new client as it does to have an old client return or send you a referral? Think about that number. You know how expensive it can be to attract clients and when you are pouring extra money like that into your marketing efforts, are you ever thinking there must be a better way?
I have found that mailed newsletters are a very effective method to get more cases. Most attorneys will hear the word "newsletter" and tune out immediately. They would rather spend their money on something more attractive and exciting as the Internet or television commercials. It's a lot easier to write out a large check to the ad rep who keeps knocking on the door than it is to take the time to produce a newsletter. Yet, I will tell you one thing - mailed newsletters have worked wonders for my law firm.
When you put together the newsletters properly, you are not only telling your community who you are and what you stand for, you are also giving other people the opportunity to repeat your story to their friends and family members.
At this week's Great Legal Marketing SuperConference, I am going to be discussing the challenges we face in an increasingly crowded marketplace, marketing with a purpose, becoming the center of influence and much, much more. If you can't make this great event, be sure to visit my website, GreatLegalMarketing.com, to ensure that you don't miss out on other valuable events!
Do You Really Want to Be Viewed As a Commodity?
Category: Marketing Advice
As a lawyer, whether you practice in personal injury or criminal defense, you are competing in a crowded marketplace. You are in competition with all the other law firms in your area that are pouring thousands of dollars into advertising to attract more cases.
Even though you are in a legal field with thousands of other professionals, don't make the mistake of acting like you are a commodity. You don't want to give your potential clients the impression that you are so plain and interchangeable that there really is no difference between hiring you versus hiring the lawyer down the street.
Think about the type of clients you want to attract. Do you want the person who is looking for coffee and will pull into the closest gas station to get it? Or, do you want the person who is looking for an experience and will plan his or her route to Starbucks? You can tell who would be the better customer.
If you make yourself a commodity by not differentiating your firm and if you are always available, 24/7, you are not doing yourself any favors.
It comes down to perception. Think about this example: if you needed non-emergent heart surgery, would you feel more comfortable going to the doctor who can't see you for six weeks or the one who says, "I'm not busy, let's schedule your surgery today." I know which one I would choose and it sure wouldn't be the doctor who has all that free time on his hands.
At this week's Great Legal Marketing SuperConference, I am going to be discussing the challenges we face in an increasingly crowded marketplace. If you can't make this great event, be sure to visit my website, GreatLegalMarketing.com, to ensure that you don't miss out on other valuable learning opportunities!
Lawyer Advertising That People Pay Attention To
Category: Marketing Advice
One of the greatest dilemmas that lawyers face is getting potential clients to pay attention to their advertisements. In a world where we hear up to five thousand marketing messages on a daily basis, this is a problem that can be difficult to tackle. It is nearly impossible for consumers to listen to and understand every marketing message they hear. Therefore, you have to think strategically when it comes to lawyer marketing.
While most law firms struggle with creating lawyer ads that are interesting enough to catch the attention of prospects, it seems as though firms of five attorneys or less have it the hardest. There are a lot of competing firms out there that are willing to spend thousands of dollars on attorney advertisements.
You don't have to fall into the advertising trap that many marketing vultures set, which is buy a bigger ad! Or, use color! These aren't effective techniques that will make people decide to call you.
Change your way of thinking when it comes to advertising. Your goal should be to convert prospects into contacts, meaning you just want them to raise their hands to say they are interested in what you have to say. You don't have to try to create ads that are going to get people to hire you then and there, because in reality, that just doesn't happen often.
Your goal should be to create your ads around something that would be of value to your potential clients, such as a book, report or CD. It should be offered for free, which allows you to start the conversation. You can add these prospects to your marketing system, so that when the time is right, you'll convert them into clients.
To learn more about my approach to attorney marketing, visit my website, GreatLegalMarketing.com.
The Public Can't Tell a Good Lawyer from a Bad One
Category: Marketing Advice
When was the last time you opened up the Yellow Pages? If you flipped to the attorney section (which I'm sure you did, if you are a lawyer), you probably noticed pages and pages of ads. Almost all of the attorney advertisements shouted the same message - "Free Consultation!" "We Care About You!" or "No Fee Unless We Win!" After reading all of these ads, it starts to become difficult trying to differentiate one lawyer from another. And think, if you had this problem, how much more challenging is it for the public?
Lawyer marketing is tough, especially when consumers can't tell the difference between a good lawyer and a bad one. This problem isn't unique to the legal industry though. Think about when you are looking for a new doctor. You really don't have anyway of knowing if the doctor is good or not until you have become a patient.
The public does not have a simple way to judge the quality of professional services. As an attorney, you know what qualifications people should be looking for when hiring someone to represent them. This information is something that you can share, which will ultimately lead prospects right back to you.
I created a book entitled, The Truth About Lawyer Advertising, which I market on my website and elsewhere. It provides insight into deciphering lawyer ads and how to find the "right" lawyer.
By educating your prospects about how to hire a lawyer, you will be setting yourself up as the "wise man or woman on the top of the mountain."
To learn more about my approach to attorney marketing, visit my website, GreatLegalMarketing.com.
Online Local Listings are a Must for Attorneys
Category: Time Management
It seems that there are constantly new gadgets on the marketing, including the smartphone. The advent of these wireless devices has made it simpler for people to locate local businesses on the go. They no longer have to be sitting in front of their computers at home or in the office to find the information they need. As an attorney, that means you have to make it easy for them to find you.
Online local listing services, including Google Places and Yelp, aren't necessarily new, but they are gaining in popularity as the use of smartphones has increased. Many of these devices have applications tied to Google Places and Yelp.
Google Places, Yelp, Bing Local and other similar sites give you the opportunity to create a listing that contains your address, telephone number, website and even customer reviews. You can use your local listing to also promote your books or other publications, which will help differentiate yourself from competitors.
People aren't using the Yellow Pages as much as they used to in order to find local businesses, including attorneys. You need to adjust your lawyer marketing efforts to accommodate this change, so that you can get in front of your target audience.
You can read more about this topic in the article, Attorney Internet Marketing Tip #3: Get Local.
Here's a Challenge for You - Keep Track of Your Day in 15-Minute Increments
Category: Time Management
It's easy to say that there just isn't enough time in each day to get to all of your work, even though you are working over forty hours a week. You get into the office about 9:00 AM and before you know it, the clock says that it is after 5:00 PM and you still have more tasks to get to.
Here is what I would challenge you to do - keep track of your time in 15-minute increments. Maintain this record for two weeks and I bet you will be shocked at how little you are actually doing. The reality for most of us is that we could stand to eliminate the things that aren't directly related to our personal and business goals.
You could probably leave the office each day at 2:30 PM and things would continue to run. The world won't stop and your practice will still go on.
The key is to outsource as much as you can and vigorously protect your time from others who want to steal it. You have to take action to manage your time and focus on what is important, otherwise you are never going to be as effective as you need or want to be.
For more time saving tips, check out my program, Militant Time Management for Lawyers.
Build Trust With Potential Clients Through Social Media
Category: Marketing Advice
Wouldn't it be nice to have already established trust with your prospects before they met you in person? It is possible with social media, but the catch is that you have to be strategic.
As a lawyer, social media is more about business than it is being "social." You have to approach this form of Internet marketing with the right perspective. According to Shahar Boyayan, the founder of BuzzBooster, the three key points to social media is increasing trust, presenting a clear message and creating desire.
During the April 2010 coaching call, I interviewed Shahar and she provided a lot of insight into social media and its impact on lawyer marketing.
When your potential clients are searching online, they are looking for answers. They want to know if you have the solution to their problem. What is tricky about social media and the Internet is that you only have seconds to show your prospects that you do have the answers they are looking for. That is one reason why Web video is so effective - it quickly informs them that you know what you're talking about.
According to Shahar, you should focus 98 percent of your social media on educating your prospects and only 2 percent on a call-to-action. By educating your potential clients, you are basically portraying that you "are the wise man or woman on top of the mountain."
To learn more about social media tips for attorneys, check out the following articles:
Attorney Internet Marketing Tip #1: Social Media is No Longer an Option
Attorney Internet Marketing Tip #2: How to Automate Social Media
Attorney Internet Marketing Tip #3: Get Local
Attorney Internet Marketing Tip #4: Use Social Media to Build Trust
Social Media Should Be One Of Your Attorney Internet Marketing Tools
Category: Marketing Advice
I recently interviewed Shahar Boyayan, the founder of BuzzBooster on a monthly coaching call. She had a lot of insight into how social media has changed Internet marketing for attorneys.
According to Shahar, social media is no longer an option. Search engines, including Google, are placing a lot of emphasis on your involvement in social media, also known as your social graph. Since search engines are still the largest source of online traffic, you have to make sure that you are taking the appropriate steps to get found by your potential clients. That is where your social media presence comes into play. Search engines want to know who is talking about you and how often you are interacting with "real people," which will help show your credibility and status as an expert.
Shahar explained the significance of social media and lawyer marketing by saying, "if you do not use any social media in your company, you will see bad results in the next two years."
You can read more about the attorney marketing tips provided by Shahar in my article, Attorney Internet Marketing Tip #1: Social Media is No Longer an Option. I also have a free report you can download, Attorney Web Marketing-Free Report Reveals the Biggest Errors, for more lawyer marketing tips.
The World Won't End If You Don't Pick Up That Call
Unplanned phone calls can significantly disrupt your day and take your attention away from your immediate tasks. It is easy to fall into the mindset that you have to pick up the phone whenever it rings or take a call, even if it was unsolicited. The truth is that the world will not end if you don't talk to the person who has called you.
Have you ever considered the fact that if you were on an airplane heading out of the country, you wouldn't be able to answer that unsolicited phone call? What about if you were at a football game or attending your child's soccer tournament? You still wouldn't be at your office ready to take any and every call that comes in. So, why is it different when you are sitting at your desk working on something productive for a client? The answer is that it shouldn't be different.
As attorneys, we often feel guilty if we are not available to our clients 24 hours a day, but you need to change your perspective. Being available around the clock is not a good use of your time. Instead establish specific times during the day when you will take calls or better yet, have people set phone appointments.
You can learn more time management tips in my program, Militant Time Management for Lawyers.
Effective Time Management Means Less Stress
Category: Time Management
We all know that stress is not good for our health. Stress has been associated with many types of medical problems, not to mention the emotional strain it puts on just about every aspect of our lives.
According to the Mayo Clinic, "effective time management is a primary means to a less stressful life." This statement is so true. How often do you feel stressed because you can't seem to get everything done each day? You might feel overwhelmed by the projects that require your attention or by the fact that your day seems to fly by. There are some things you can do to more efficiently manage your time. These are tips that I have mentioned in previous blog posts, but they are worth stating again:
Pre-plan your day: Traditional to-do lists aren't the best tools for time management. I use the "block-and-clock" approach when planning out my day. For example, I block off a certain amount of time for each project. When the time is up, I put it away and move on to the next project.
Protect your time: You do not have to make yourself available to everyone at all hours of the day. If clients need to talk with you, I would suggest that you schedule a phone call. Same concept applies to people who stop by your office. Make it a policy that these individuals make an appointment.
Focus on what is meaningful in your life: The reality is that there is only so much time available each day, which means that you can't say "yes" to every opportunity that comes your direction. You need to stay focused on what is meaningful to your spiritual, personal and business life.
For more time management tips, check out my program, Militant Time Management for Lawyers.
Organize Your Life On a Weekly Basis
Category: Time Management
Stephen Covey, the author of 7 Habits of Highly Effective People, provides great insight into organizing your time. According to Covey, you should organize your life on a weekly basis, not daily. While this sounds like a simple statement, the benefits of actually following this advice are huge.
You know how quickly the day can get away from you. Many times, it feels impossible to check everything off your daily to-do list. If you organize your life, and your tasks, on a weekly basis, you have a better chance of getting things done.
In his book, Covey recommends that you organize yourself based on your multiple roles - spouse, parent, manager and so on. The idea is that you match weekly goals to each one of your roles. You then prioritize the goals and move them into the appropriate week. Now keep in mind, you are more than just a businessperson, so you are going to have personal goals too. If you don't prioritize the important things that impact your family, spiritual life and social life, you are going to soon become out of balance.
Covey also makes you think about the effect it has on your time when you say yes to something that's not important, meaning you have to examine what you would have to give up.
For more time management tips, check out my program, Militant Time Management for Lawyers.
Focus Your Mind On One Thing At A Time
Category: Time Management
There is nothing more annoying than talking to people on the phone about an important matter and hearing them typing on their keyboard or the ding of emails arriving in their inbox. You know these individuals aren't fully paying attention and really, they know it too.
Our minds are not designed to be the most effective doing five different tasks at once. Multitasking is not an efficient way to get things done. When you don't multitask, your mind can become very powerful, as you are able to concentrate on the activity at hand. Focusing your mind on just one thing at a time will give you the opportunity to get things done well.
We all have daily interruptions in our lives and it is important that you learn how to manage them. Phone calls, emails or people coming into your office, can disrupt you from your work and cause you to spend more hours at the office than you would like. You need to make the conscious decision to not allow interruptions. That means that you will have to choose to ignore phone calls, emails and other distractions, or at least set aside time for those things.
For more time management tips, check out my program, Militant Time Management for Lawyers.
Mundane Tasks Can Be Accomplished Through Batching
As an attorney, you have certain mundane tasks and paperwork that you have to tackle on a regular basis. Not only do have to get your work done, you have to document what you have finished and how you have done it. What is so frustrating is that these types of activities don't really help you reach your goals, but you can't ignore them either. So, what do you do?
The solution is batching. This technique can really help you save time. Batching refers to setting aside a particular date and time for these tasks. Maybe you set aside time during each day, week or month. You just need to determine what time period would best help you get these things completed.
The ideal situation is to allocate the same time and day, such as 8:00 AM to 9:00 AM every Friday or the last weekday of the month. You will find that when you assign a certain time to these tasks, they won't weigh on your mind so heavily. No more thought or worry will have to be put into it, because you already know when you will get the work complete.
For more time saving tips, check out my program, Militant Time Management for Lawyers.