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Effective, Ethical Marketing For Attorneys

More Inane Opinions from the Florida Bar

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Editor: Ben W. Glass
Profession: Attorney at Law

March 27, 2007

By Ben Glass

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Category: Ethics and Regulation

Carolyn Elephant (MyShingle.com) has a terrific post about the newest bad advertising ethics decision from the Florida State Bar.

It seems that the bar has determined that a divorce lawyer's ads that he could help clients "rid themselves of that vermin [they] call a spouse" 'promises a result.'

No surprise: as I point out on Carolyn's blog the Florida bar has also found that an ad that says "meet with me and I'll calm your fears" also unethically promises a result. My rant about the Florida Bar is posted at Carolyn's site but suffice to say that the Florida Bar's advertising committee stands alone in its misunderstanding of its role and the First Amendment.

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