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Effective, Ethical Marketing For Attorneys

New York 2007 Ethics in Advertising Changes

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Editor: Ben W. Glass
Profession: Attorney at Law

January 04, 2007

By Ben Glass

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Category: Ethics and Regulation

The New York Bar's ethics in advertising changes have just been released. I've posted a red-lined version of the advertising rules here.

I have not had time to digest them fully but they seemed to have relaxed some of the more onerous provisions.

And yes, thank goodness, you can still use a pop up on your own website! (The blanket ban on pop ups on lawyer websites was really silly... what if the pop up said "the hiring of a lawyer is a very important decision....don't make that decision on the basis of a website"?)

Besides, pop ups are yesterday's technology.. wait till they see what's coming next!

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