Effective, Ethical Marketing For Attorneys
Why Small Firms Have the Advantage
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Editor: Ben W. Glass
Profession: Attorney at Law
Category: Good Advice?
Larry Bodine has a post which should give small law firms who engage "effective, ethical and outside the box" marketing great hope. The large firms still don't get it and that's good for the rest of us!
He quotes Patricia Luchs who does have a ton of experience with the mega, megal law firms. I stopped reading when she was talking about "sales calls; running ad XX times 'in order to get noticed;' and using expensive firm brochures. I hope all my competition embraces that "spend more and more" philosophy.
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