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Editor: Ben W. Glass
Profession: Attorney at Law

What's the best way to handle criticism of your service/product?

Interesting controversy going on in the blogging world and its not clear where this will all end, but something for all to think about.

A blogger at Everyday Finance wrote a review about something called Shop To Earn.

The blogger reviewed the site and was at least somewhat critical of Shop to Earn. The Everyday Finance guy then gets threatening emails from someone saying he is the Shop To Earn lawyer... not seeking to correct much of anything but threatening that the entire site should be taken down!

Of course, the blogosphere erupted, which is about the worst thing that could happen for Shop to Earn.

Look, it is inanely stupid to attack a critic by threatening to sue them. Because if they have discovered the fatal flaw in your product, then others have as well and you darn well better know what is going on in your prospects mind.

And they answer the objection....

The folks at Shop To Earn Who are Responding to Criticism about a perceived flaw in their product by threatening a lawsuit aren't thinking right.. if you've got a good product, good testimonials and a killer guarantee, then the "white noise" of criticism shouldn't bother you.

On the other hand, if you are a scammer, then you might be bothered that someone has discovered you.

I don't know which way Shop to Earn is.. .have never investigated it.. but all businesses could do better job of thinking before responding to criticism.