Claris Law Legal Blogging Community

Name:

E-mail:

Phone Number:

Zip Code:

Your Question:

Editor: Ben W. Glass
Profession: Attorney at Law

The realm of attorney marketing has shifted. In the past, if your law firm wasn't listed in the Yellow Pages, you basically didn't exist, as far as your prospects were concerned. Nowadays, if you aren't on page one of Google, no one is going to find you.

Think about when you search for a subject, service or product on Google. Do you scroll through pages and pages of search results? If you are like most people, then the answer is, no. The majority of prospects searching for legal services online will only read the websites listed on the first page of Google or whatever search engine. Many of them won't get past the websites listed at the top. In order for more of your potential clients to find you, not only should you be on page one, you also need to be at the top.

Your prospects are going to stop their search once they find the information they are looking for. That means if their attention is captured by another website listed in the search results, they are probably going to read that law firm's articles and send them an email. To keep the attention on your website, you need to create a headline and description of your web page (which will show up in Google's search results) that answers the questions going through their minds.

Once your potential clients get on your website, you need to give them a reason to stay, a reason to contact you and just as important, a reason to stop their search for an attorney.

Read my article, How to Use Google to Stop the Client in his Tracks, for more information.