Effective, Ethical Marketing For Attorneys
Looking Outside the Box
American Association for Justice Rejected This Ad...
Category: Looking Outside the Box
As many of our readers know, we have been advertising Great Legal Marketing for several months, using full page color ads in TRIAL magazine, the journal of the American Association for Justice.
Recently we changed the ad to emphasize results that real trial lawyers using our techniques have been able to achieve. The ad talks a little bit about the increase money that these lawyers are seeing in their practices. AAJ rejected the ad because it spoke about money.
We are trying to make a decision as to which way to go with the ad. You can see our Lawyer Marketing for Personal Injury Ad in TRIAL Magazine here here and take a really quick 2 question survey. Thanks
Legal Marketing Super Conference 2008 Is Now Set
Category: Looking Outside the Box
The Great Legal Marketing Super Conference 2008 is now set for June 20-21, in Reston, Virginia. This years event will feature Great Legal Marketing members who have revolutionized their lives... and they'll tell you exactly how they did it.
If you would like information about the legal marketing event of the year, go to GLMSuperConference2008.com
"Not Your Typical State Bar Association Legal Marketing Seminar"
Category: Looking Outside the Box
Please hold June 29-30 in Fairfax, Virginia for Ben Glass presents the 2007 Great Legal Marketing Super Conference.
This will be 1 1/2 days of jam packed "Outside the Box" marketing for lawyers.
This is an advanced seminar so if you think that letting the Yellow Page rep design your ad is a GOOD IDEA then this is NOT the seminar for you.
If you enjoy the usual "Get Your Name Out there and the Cases Will Come" advice then this seminar is NOT FOR YOU.
Confirmed speakers so far include:
Trey Ryder-- one of the most well known and sought after marketing consultants in the country. For years Trey has been teaching smart lawyers how to do Education Based Marketing.
Ben Cowgill--a nationally recognized expert on the ethics of legal advertising. Mr. Cowgill runs the popular Kentucky Legal Ethics blog.
Continue reading ""Not Your Typical State Bar Association Legal Marketing Seminar""
Alexis Martin Neely Interview of Ben Glass
Category: Looking Outside the Box
My friend Family Wealth Planning attorney Alexis Martin Neely and I chatted about Effective, Ethical and Outside the Box Marketing for about 20 minutes the other day.
Alexis has blogged about the interview so you can read about it here.
My Great Legal Marketing Members will be getting a copy as well, but if you are not a member and you would like to "listen in" in this interview just click on this link and you can order the interview. It's free.
The Truth About Lisa Solomon
Category: Looking Outside the Box
My friend, New York attorney Lisa Solomon is at it again. She has this real entrepreneurial bent to her and now she's got some really interesting music CD's on her site, www.TheBillableHour.com
What Could AirTran have Been Thinking
Category: Looking Outside the Box
Well, AirTran is certainly getting its share of "free publicity" today. Seems it kicked a crying three year old, and her family. off of a plane.
What could they have been thinking? What's next? A "germ detector" so that if you have a cold, you can't fly?
How Good Marketers Think
Category: Looking Outside the Box
Last week my Great Legal Marketing Mastermind Group met in Bloomington, Indiana for our twice yearly in person all day marketing meeting.
Not only did we get to visit and tour mastermind member Ken Nunn's office (a real testament to systems, creativity and "taking action") but we discussed everything from "Internet 2.0" to the size of fonts in print advertising. Basically, each of the group's members gets a chance to showcase what he or she is doing and or lay their marketing and practice building issues on the table for group discussion.
Woe is Me--All too Typical Response to Competition
Category: Looking Outside the Box
The Washington Post has a good article in this week's health column about the surge in "Minute Clinics." These are little health care clinics popping up in shopping malls, drugstores, etc.
Their pitch: If if ain't serious, come to us--it's a lot quicker and cheaper.
Continue reading "Woe is Me--All too Typical Response to Competition"
What's Basketball Got to Do With Marketing?
Category: Looking Outside the Box
This has nothing to do with business - or maybe everything.
Did you see the article about the Virginia Military Institute (VMI) basketball team? Just before the season began, it discovered that two of its top players had been kicked off the team for violating the schools code of conduct. That left the team with four legitimate Division 1 players on its roster.
Continue reading "What's Basketball Got to Do With Marketing?"
Look Outside the Box
Category: Looking Outside the Box
A major problems with most law firm marketing is that we get our marketing ideas from looking at what other lawyers do. That's the reason why with most lawyer advertising you could lay that ads side by side and see that they are all pretty much the same.