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Editor: Ben W. Glass
Profession: Attorney at Law

Category: Looking Outside the Box

Last week my Great Legal Marketing Mastermind Group met in Bloomington, Indiana for our twice yearly in person all day marketing meeting.

Not only did we get to visit and tour mastermind member Ken Nunn's office (a real testament to systems, creativity and "taking action") but we discussed everything from "Internet 2.0" to the size of fonts in print advertising. Basically, each of the group's members gets a chance to showcase what he or she is doing and or lay their marketing and practice building issues on the table for group discussion.

I can't reveal all of what we talked about, as some of it, (especially what's coming down the pike in the on-line marketing world) is very cutting edge and the lawyers who get on board early will get a several year head start over other lawyer marketers.

What I did want to mention and emphasize here is how good marketers think.

My mastermind members, as they explored each other's businesses, asked not only.

1. how do you do it?
2. did you have any problems doing it?
3. did you try an options while testing it?

but

How did you come up with the idea in the first place. You see, learning how other think "creatively" is a very valuable exercise. It is a process...a process that can be mastered.

By the way, my friend Dan Kennedy has a great course on creative thinking. I attended the live seminar last year and recommend you get the CD's.