Effective, Ethical Marketing For Attorneys
Marketing Advice
If You Still Use Findlaw, Better Read This
Category: Marketing Advice
Internet marketing it hard...its soooo crowded....everyone trying to get that highly valued spot on page one of Google. As Tom Foster of FosterWebMarketing teaches at our conferences, "I don't know any one way of boosting Google rankings but I know a hundred, and we use them all." Of course, what Foster is talking about is working your site--legitimately and within Google's rules--writing good content--becoming a part of the "web community"-- because, as Tom has said time and time again, mess with Google and find yourself blacklisted (and that ain't good.)
It seems that Findlaw has been accused of selling text links from high Page Rank pages to lawyers who are dumb enough to have bought into a "we guarantee top ranking on Google" sales pitch.
Thanks to Cindy Speaker and Kevin O'Keefe for brining this to my attention but go first and look at a blogger named "Oilman" says about this scandal. He did the work to track down some very interesting documents that make it look like not only is Findlaw guilty as charged...
Continue reading "If You Still Use Findlaw, Better Read This"
Great Legal Marketing Super Conference DVD/CD set available
Category: Marketing Advice
Just wanted to let everyone know that we are just about finished production of the DVD/CD set of the 2008 Super Conference. We've got pre-orders for 75 of them and we are only printing 100. The event was a sell out with 115 lawyers from across the United States and Canada.
If you would like to see some pictures of the event, read what attendees had to say and order your own DVD/CD set of the 2008 Great Legal Marketing Super Conference, just go here.
Here's the Situation With Our Legal Marketing Super Conference
Category: Marketing Advice
Here's the situation, and one, frankly that we had not anticipated. In the past we have sold seats right up to the morning of the conference. As you can imagine, however, the number of people who have heard about Great Legal Marketing, joined our mastermind and coaching groups, etc has grown exponentially.
For this event we currently have 108 seats alloted. We thought that would be more than enough. In fact, with over a month to go, 74 of those seats are accounted for. It may well be that we sell out even before our next price discount cut off of May 15.
I don't want you to be upset later. If you have been procrastinating, please take a moment to decide to join us. If you have misplace the brochure or order form, links to both are below.
Also, some people have asked "who is coming?" The PRIMARY registrants are on a list and the link to that list is below.
The Conference Brochure is Here (its 19 pages and some have called it an education in and of itself.)
The application for the conference is here.
The list of primary attendees registered so far is here.
Note that the list does not include situations where more than one lawyer is coming from an office or where the marketing director of an office is also attending. As of 3:30 this afternoon, we have 74 total seats taken for.
Remember, if we have any seats after May 15, those are all full price seats.
One Good Reason to Attend The Lawyer Marketing Super Conference
Category: Marketing Advice
People say to me:
"Ben, Give Me One Good Reason To Attend Your Lawyer Marketing Super Conference on June 20-21 in Fairfax, Virginia..."
Here's one:
Ben, no one spent more money to attend your Great Legal Marketing Super Conference last year than Chris and I did. We not only flew cross country but we flew my parents to Virginia and paid for their hotel rooms as well as our so they could watch our kids while we attended the conference.We are doing the same thing again this year AND we've since joined your exclusive Mastermind Group, so we are actually incurring additional costs to meet with the other mastermind members the day before the conference. Why are we coming back? Because we experienced immediate results from implementing the things we learned at the Super Conference.
Here are our results so far:
In the first 90 days since we stepped off the plane back in Seattle, we experienced a 45% increase (vs. the prior year, same quarter) in potential client meetings and a 60% increase in the conversion rate of those meetings to actual clients.
In the next 90 days, when measured against the same quarter the prior year, we experienced a 411% increase in potential client meetings and a 317% increase in conversions of those meetings to personal injury clients.
After listening to Tom Foster and implementing exactly what he revealed to about Internet Marketing for Lawyers, we doubled out website traffic in the last six months of 2007.
We've booked our plane reservation and the hotel rooms. Virginia, here we come.
Mischelle Davis
Davis Law Group
www.injurytriallawyer.com
(206) 727-4000
Note From Ben:
We are 60% sold out already and have had to expand our room block at the hotel once already. No other lawyer marketing conference matches what we offer and we guarantee it all. Think we haven't delivered? We'll gladly refund your money. Mischelle and Chris will be presenting at this year's Super Conference and they'll walk you through exactly what they did.
You have a choice. Keep buying what the yellow page rep, website directory group and other marketing vultures are selling you. Let them do their marketing for you. Or, come try us out. Another order form is enclosed. Please note the deadlines. We are serious about the deadlines and have disappointed a few who can't read a calendar correctly. Fax the enclose form in today. If you need more info, go to www.GLMSuperConference2008.com.
Marketing Teleseminar Replay Available
Category: Marketing Advice
If you've ever felt victimized by a marketing vulture (yellow page rep, internet lawyer directory rep, etc) then you just might want to listen to/download this interview that I did with two of my Great Legal Marketing Mastermind members, Mischelle Davis and Bob Battle.
The link to the lawyer marketing free teleconference is here.
Join Us for an Unusual Marketing Your Law Office Teleseminar Wednesday April 14, 2008
Category: Marketing Advice
Free Legal Marketing Teleseminar Wednesday April 14, 2008
People want to hear more about the Great Legal Marketing Super Conference (Reston, Virginia in June). So we have rounded up two "winners" who have attended our conferences in the past and have dramatically changed their practices and their lives.
On Wednesday April 16 we'll be talking to Richmond, Virginia DUI attorney Bob Battle and to Mischelle Davis, the director of marketing for the Davis Law Group, in Seattle. Both came to a Super Conference, made a list, took action..and are now reaping the benefits of effective, ethical and outside the box marketing for their practices.
They'll be sharing some of the GLM marketing strategies they have implemented and how their practices have changed. And they'll answer your questions!
If you are a Yellow Page rep or major law web directory rep, you probably won't like what they have to say, But you can listen in anyway!
This call is free
(if you are one of the 2 people left in America without free long
distance service you'll have to pay for the toll call) and there is no
registration required.
Date: Wednesday, April 16
Time: 3:00 p.m Eastern
Dial In: 419-400-0202 Code 332894#
Notice: Dial in early, we only have 197 lines for this call.
For more information:
www.GLMSuperConference2008.com - More info on the SuperConference
www.bobbattlelaw.com - Check out Bob's website.
www.injurytriallawyer.com - Take a look at Davis Law Group's site.
Lawyer Marketing Conference Highlight Videos
Category: Marketing Advice
As of today we've filled a quarter of the seats we have available to the Super Conference just based on our own 'internal' marketing.
We've now posted some videos to YouTube that will show you a little bit of what goes on at our conferences.
Ben Glass Lawyer Marketing Super Conference Highlight Video
Ben Glass Marketing for Personal Injury Attorneys Video
For more information about this year's conference visit www.GLMSuperConference2008.com
Warning: Blogging Doesn't Work
Category: Marketing Advice
I occasionally hear from folks that their blogging or websites "don't work" to get cases. I hear far more from folks who are enjoying enormous success that comes directly from a marketing plan that includes blogging and a terrific website. (Amazingly, some folks with terrific websites have no "back end." They don't yet have system/database/follow up sequence for managing the leads they are getting. Dumb.)
How a Professional Services Business Can Prioritize Marketing Resources
Category: Marketing Advice
Lots of people teach how to market a business and what tools to use, but rarely do you see advice on how you should allocate your resources of time and money.
In other words: where do I spend my first dollar and my first hour?
Here are some tips:
Continue reading "How a Professional Services Business Can Prioritize Marketing Resources"
Big Mention from Attorney Marketing Center
Category: Marketing Advice
David Ward, at Attorney Marketing Center, gets the BenGlassLaw mailed (not emailed) newsletter. He had some very nice things to say about it in his blog.
What's really cool is that this is what we are teaching lawyers around the country... and they aren't all personal injury attorneys.
If you are in the slightest bit interested in marketing your personal injury law practice in a more ethical, effective way, we are currently offering a Law Firm Marketing CD set for just $4.95.
The yellow page reps and big law firm directory reps probably hate it, because the name of the CD is "Slaying the Marketing Vultures" and yes, its all about them.
Beware When Someone Says You Charge Too Much
Category: Marketing Advice
I always get a chill down my spine when someone looks at someone else's business and complains that the charges are "too high."
My friend, Ed Poll, at LawBiz laments that some neutrals are commanding $12,000 a day to hear cases.
I say, more power to them. As long as there is a free market and no one is required to hire a neutral who charges $12,000 a day, there's nothing wrong. For some businesses, $12,000 is a fair, if not cheap, price to pay to have a case resolved now.
You should never compete on price. You don't want to be the least expensive lawyer in town and, frankly, there's no reason to not be the most expensive lawyer in town. As long as the market is free, and folks are free to go elsewhere, there's absolutely nothing wrong with this picture.
Are You Ready for 2008? Really Ready?
Category: Marketing Advice
What is 2008 and beyond going to look like for your practice?
If it looks exactly like 2007 is that good enough for you?
If you are really done with:
Never having enough time to do the things you have to do much less the things you WANT to do
Spending way too much money on the usual marketing choices: yellow pages, newspaper, billboards, radio, TV, etc. and getting little or no return
Having the months and years slip by while you keep doing the same old things getting the same old results and wondering when its ever going to change
Feeling like you work for your practice instead of building a practice that really works for you...
Free Goal Setting Teleconference For Lawyers on December 19,
Category: Marketing Advice
Have you thought about your 2008 or are you so busy working "in" your business that you haven't even begun to think about 2008?
If 2008 is setting up to look exactly like the results you achieved in 2007 is that good enough for you?
Top Practices' Rem Jackson and Great Legal Marketing's Ben Glass will be co-hosting a wide ranging and totatlly free teleconference on Wednesday, December 19, at 3:00 p.m. to discuss these issues.
We'll be taking you through the things you should be thinking about as you call "time out" and think about just what you want your law practice to look like at the end of 2008. We'll also be talking about our Great Legal Marketing Jump Start 2008 conference being held in Fairfax on January 12, 2008.
Is Anyone Surprised That Yellow Page Sales Down?
Category: Marketing Advice
The Cary, NC based Yellow Page publisher R.H. Donnelley recently announced that its sales were down, dropping its share price.
This should be good news for anyone who still advertises in the Yellow Pages (all media works, it's usually the message that is bad) as bargains are certain to abound.
But does it really surprise anyone that sales are down? How do YOU search for a local business? Does anyone NOT just start with Google?
Why You Need to Look Outside the Box
Category: Marketing Advice
David Ward and Grant Griffiths both commented on the ABA "Marketing" article that completely forgot to mention blogging. Oh well...As long as lawyers keep looking inside the lawyer industry for marketing advice, we'll keep getting lame, boring marketing from lawyers.
Of course its not that blogging is the only thing to do now, but certainly it's can be in the toolbox for most of us, given the low cost and the high "GooglePower" it can generate.
Marketing Jump Start 2008 Conference Announced
Category: Marketing Advice
Attorney Ben Glass and Great Legal Marketing announce that registration is now open, on a first come, first served basis, for the Jump Start 2008 Marketing and Practice Building Conference, to be held in Fairfax, Virginia on January 12, 2008.
This unique conference takes lawyers by the hand and shows them how to build their practices using "effective, ethical and outside the box" methods.
The conference offers a "double your money back" guarantee.
For more information, visit the Great Legal Marketing Jump Start 2008 webpage.
Effective Web Marketing
Category: Marketing Advice
David Ward has a great post over at the Attorney Marketing Center about supplementing your SEO work with off-line marketing.
Let me just comment about buying domain names. We love GoDaddy and own dozens of domains. The key is to buy phrases that are (1) easy to spell and (2) memorable. (i.e. TheAccidentBook.com; TheMalpracticeBook.com)
And don't think all the good domains are taken. You can often be very creative (and effective) by incorporating your location (ie. FairfaxLawFirm.com; TheFairfaxAccidentLawyer.com.
Think: "If they heard it on the radio, would they be able to find me?"
Another Reason to Blog
Category: Marketing Advice
As Kevin O'Keefe points out this morning, we've noticed that Google indexes blogs were quickly. We've been noticing this for a while with our InjuryBoard posts.
In the fight for the most valuable real estate on the Internet, the first page of Google for search terms applicable to your practice area, a blog that is properly "set up" and recognized as authoritative by Google can give you a tremendous advantage over your competition.
Its almost like the ability to have instant press releases published on page one.
Tell a More Complete Story Through Information Marketing
Category: Marketing Advice
When you write books and special reports, you can tell a much more complete story than you can in a one page yellow page ad. Here's what happens when you begin to think of marketing this way:
You can have the mailman bring them a whole big box of stuff. (No one else in your marketing is likely doing this.)
You are not limited to a full page phone book ad or a 30 second TV spot
They will read it because they requested it and gave you permission to mail it (you
are a "guest" not a "pest").
Continue reading "Tell a More Complete Story Through Information Marketing"
Writing to Establish Yourself as the Expert
Category: Marketing Advice
Last time we talked about writing books as a way of establishing your expertise and providing information to prospective clients.
Not ready for a book?
Here are some "whitepapers" you could write.
Why a respected local judge called a chiropractor a hired gun
Why you must be brutally honest with your lawyer
Why your health insurance company may demand ALL of your settlement money
Or record an audio CDs--The Truth About the American Justice System
HOW DO WE DO THIS?
Category: Marketing Advice
Just how can we make our law firm marketing stand out from all of those other lawyer ads out there?
Here are some tips:
Shout a different message:
Look at the ads you are running today and the other ads currently in your market. Would your ad provoke a client who is actively looking for an attorney to start a conversation with you as opposed to starting that conversation with somebody else or as opposed to doing nothing? The first thing I did when I started learning from Dan Kennedy was to go to the library and study all of the lawyer ads in the yellow pages. Dan was right. They all say the same thing!
Here's what you are looking for:
Yellow Pages and Video Ads
Category: Marketing Advice
Thanks to Kevin O'Keefe for alerting us to this morning's story in the Wall Street Journal that the yellow pages are selling lawyers (and other businesses) online videos to accompany their web advertising.
As I posted at Kevin's blog, done well, videos can be an excellent tool to add to your marketing toolkit, I just wouldn't trust the yellow page rep (or any marketing vulture, for that matter) to be the one to teach me how to use video.
A Bunch Dumber Than Lawyers
Category: Marketing Advice
The marketing vultures (i.e. Yellow Page, TV, Internet reps whose response to every failed marketing campaign is to "spend more") must love it when lawyers come along, wallet in hand, to blow their money on typical lawyer advertising.
But I've been thinking about this a bit, now that we are nearing election season. I've found a dumber bunch.
Politicians.
Who's the brain trust that advises that placing 100 signs, all saying exactly the same thing, in a 25 foot space in the median of a higway is an effective way to get your message heard. Who's the idiot that's signing off on the checks to pay for the printing of the signs and their placement all over the county?
They (and its not a Democrat or Republican thing, they are ALL guilty) are trashing the neighborhood with dumb, meaningless marketing.
Here's the real question voters should be asking themselves: if these politicians are so irresponsible with their own money and so unsure of their own message that they are willing to beat us to death with (over) signage, AND THEY ARE SPENDING THEIR OWN MONEY--what happens when they get into office and spend OUR money?
The marketing vultures must love election time. "Just buy more" is a message the politicians fall for.
WHAT IS THAT DIFFERENT MESSAGE?
Category: Marketing Advice
So How do We Come Up With a Different Message to Shout?
Enter the conversation that's already going through their mind. (It's not the media, it's the message that's important--all media 'works')What's a prospective client likely thinking about? Here are some suggestions.
Do I need a lawyer?
How do I find the right lawyer?
The insurance adjuster is bugging me, what do I do?
Do I even have a case?
Next:
Keep These Two People In Mind With Your Marketing
Category: Marketing Advice
Most personal injury lawyers, when they think of marketing, think only of those people who were hurt yesterday. In other words, people who are actively seeking a lawyer right now. No surprise there, especially considering that the big marketing firms selling marketing media advertise that they "target" folks hurt yesterday. Think about it. How many people in your market area were hurt yesterday?
Not many.
Lawyers should learn how to get people who don't need a lawyer to day to pay attention to them because they have something interesting to say NOW. Dan Kennedy refers to it as "building your herd." Author Seth Godin refers to it as "Permission Marketing."
Lawyers can vastly increase the effectiveness of their marketing (i.e. do a better job and spend less) by understanding the concepts of "herd building" and permission marketing.
Simply put, your marketing should be directed both to people who were hurt yesterday and people who don't need a lawyer now.
MINDSET and MENTAL BARRIERS--(this bothers some people)
Category: Marketing Advice
The biggest challenge to marketing your law practice more effectivly is to get over the mental hurdles and barriers that were drummed into you in law school and continue, I argue, to be drummed in to you by most in the profession.
Stop Thinking Like a Lawyer - way too restrictive.
Look outside the box - what are other good entrepreneurs doing? No, YOUR BUSINESS is not different! Get over it. The only reason to run a law practice is to make a profit. If you don't make a profit you are out of business!
We must begin to look at all aspects of the running of a law practice as a business and to do so, we look at what other successful businesses in other industries do. Then we ask, 'how could I import that idea into the practice of law?"
September 14, 2007
By Ben Glass
Why is Lawyer Marketing So Hard?
Category: Marketing Advice
Too much noise - 3,000-5,000 marketing messages a day.--I thought this was too high a number when I first heard it. Think about this the next few days.
Competition - over 70 pages of lawyer ads in Yellow Pages.
They do not need you - 99.0000% of all people were not in an accident yesterday. Your "spam" message, via TV and radio ads, are falling on deaf ears (just like you didn't 'here' that ad this morning for a pest control company if you don't have a squirrel in your attic.
Ethics - tries to keep lawyer ads all the same.
Many media choices - overwhelming choices but all media works!
Go Read This Book
Category: Marketing Advice
A favorite quote of mine that really hits the nail on the head with law firm marketing is:
"Just Because Everyone Else Goes by the Same Defective Rules Doesn't Make it OK"
The book is Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
You have a choice
Category: Marketing Advice
I get calls all the time from lawyers wanting to know the "one" way to get more clients. I tell them that there isn't any "one" way to attract more and better clients. There are hundreds of ways and we try to use (and teach) them all.
The two biggest factors in improving your legal marketing are:
(1) making a decision to stop marketing doing things the old way
(2) changing your mindset from "just buy more and they will come" to "how can I look at what other good marketers do and import it into the legal business?"
You see, can choose to keep doing things the same way you have been doing and you'll get the same results you have been getting.
Or, you can decide to take action to change your practice and your life (and you don't have to break the bank to do so!)
Follow me as I take you on a journey over the next few weeks to show you how, no matter what legal specialty your niche is, you can market more effectively and develop raving fans who will talk about you.
I call this "Slaying the Vultures." By 'vulture' I'm referring to all of those Yellow Page, TV, Radio, Print Media and Internet reps who think that the answer to all failed marketing is to "spend more"
If you are interested in jump starting the process, get your free report and audio CD on Effective, Ethical and Outside the Box Marketing for Lawyers.
What Are You Reading? Part II
Category: Marketing Advice
Last time I suggested that we all do more reading "outside the box." This week I want to tell you about an exercise that we did at Dan Kennedy's creative thinking seminar in Ohio several months ago.
What Are You Reading?
Category: Marketing Advice
What do you think about when you read the morning paper? When you read those weekly news magazines you subscribe to? Or magazines and books and articles you read that have nothing to do with the news or with the law? (You DO read outside your profession, right? I mean if you are trying cases in front of juries they've been telling you THAT for years.)
Radio Advertising and Google
Category: Marketing Advice
There was an article several months ago in the Business section of The Washington Post that caught my attention. Google Inc., the Wal-Mart of the search engines, is testing a new program to make it easier for small companies to gain access to marketing media (radio, magazines, newspapers) that small companies previously could not afford.
You can beat the big firms
Category: Marketing Advice
Tom Foster and I were in Orlando last year doing the NewslettersInk/ComPlus "Effective, Ethical and Outside the Box" marketing seminar.
Web Video for Lawyers
Category: Marketing Advice
One of the huge advantages that small firms have over the large firms is that we believe in the Internet. I've heard several big firms in big cities say that the Internet is something that is "coming." The big firms generally don't have a system for getting their websites well placed in Google and they are lost at the whole idea of using the Internet to collect names for the herd and marketing back to them. (The least expensive to market to and the best ROI on your marketing dollar is to develop raving fans.)http://www.fosterwebmarketing.com
Who Cares About You?
Category: Marketing Advice
As the founder of Great Legal Marketing, I'm in kind of a neat position because I have attorneys from all over the United States sending me their marketing materials and asking "what do you think?
"Here's what I think about most of it: they would wipe out their competition if their stuff was more about the potential client and less about them.
Who cares how many years "combined experience" your firm has? Who cares if the firm has been in existence for 238 years? Who cares if you are aggressive?
Improving Your Internet Ranking
Category: Marketing Advice
Several months ago there is a pretty good article in the Washington Post about Ted Leonsis (vice chairman of AOL, majority owner of Washington Caps and Mystics, minority owner of NBA Wizards
It seems that when Ted "Googled" himself (don't we all do that?) he was distressed to find all of the news articles placed higher than the Internet sites that were about stuff he wanted people to know.
Sears.com, Complete Fumble and Loss of Customer
Category: Marketing Advice
Well, it's been almost a week and Sears has managed to lose me as a customer. Remember, I ordered a product on line that they say is available for pick up at the store right then. Of course, I get to the store and they don't have it in stock.
OK, mistakes happen and I fully understand that. What I don't get is the incompetent follow up and downright bad advice (lying?) that the folks at Sears I've talked to since are giving.
Continue reading "Sears.com, Complete Fumble and Loss of Customer"
Sears: Marketing and Customer Service Disconnect
Category: Marketing Advice
Great marketing won't beat crummy customer service. It's a shame that companies can spend so much money to market their "brand," develop a cool website then manage to drop the ball.
Sears has a chance to fix this problem. Let's see what they do.
Today I decided to buy a "lawn sweeper" to pull behind my lawn tractor
Continue reading "Sears: Marketing and Customer Service Disconnect"
What to Do With a Firm Newsletter
Category: Marketing Advice
I've posted the PDF version of our firm newsletter, in response to requests.
This gets mailed to our 'herd' via first class mail.
You'll note the lack of generic copy found in most "off the shelf" newsletters.
You'll also note the offer.
InjuryBoard.com Announces Agreement With Personal Injury Marketing Expert Ben Glass
Category: Marketing Advice
At the recent InjuryBoard.com dinner held in conjunction with the American Association for Justice meeting in Miami, InjuryBoard announced that that it had reached agreement with Ben Glass to enhance InjuryBoard membership benefits by providing "Effective, Ethical and Outside the Box Marketing and Practice Building" teaching, coaching and consulting services to InjuryBoard Partner law firms.
More Pay Per Click Problems
Category: Marketing Advice
Here's more on pay per click. While this article is mainly about how one company is getting creamed because of its own stupidity (whether you send out a mass email, and reveal, in the "cc" section of the email, the addresses of all of the others getting the message, it's both discourteous and stupid--in this case, as you will see, it allowed one unhappy customer to directly express its frustration to a lot of the other customers of the company...but that's not the main lesson here.
Robbery Without a Gun--(Why Pay Per Click is Dead)
Category: Marketing Advice
My friend, Laura Lee Sparks, alerted me to a website that appeared to be using my name in a defamatory way to attract visitors. When I looked at it I found that it is nothing more than a collection of text from well ranking websites that have been pieced together in an attempt to attract traffic. (In fact, the words about me are actually cut and pasted from different part of my site) Why, you say, would it want to attract traffic if it's not really a real attorney website?
The reason is that it's populated with Google AdWord blocks... Lawyers are actually paying to have their Google AdWords placed on this crappy site and the site owners (admittedly hard to track down) are trying to get rich at the expense of the lawyers.
Continue reading "Robbery Without a Gun--(Why Pay Per Click is Dead)"
Why Lawyers Market Poorly, Part 4
Category: Marketing Advice
Lawyers tend to want to spend a lot of money chasing the next new client, rather than cultivating the list of people who already know them. This is what the marketing vultures (read that Yellow Page and TV reps) encourage...they encourage it because they don't know how to market.
Ignoring the gold in your files and databases is a huge mistake.
Do Bar Rules Prohibit Multiple Mailings to Prospective Clients
Category: Marketing Advice
In the Great Legal Marketing Toolkit, one of the things I teach is that everyone who raised their hand and identifies themself to you is now one your mailing list. One member asked whether it was permissible, under usual ethics rules to mail repeatedly to someone who does not become your client.
Here was my answer:
Continue reading "Do Bar Rules Prohibit Multiple Mailings to Prospective Clients"
Crisis or Opportunity
Category: Marketing Advice
I ran across an interesting article in a doctor's blog. It was about how the medical malpractice attorneys in Nevada were closing up shop due, apparently to tort reform.
Nevada lawyers should pay close attention, even if they haven't already done so.
How Do I Get More High End Cases?
Category: Marketing Advice
We get questions at Great Legal Marketing. Everyone who buys a marketing toolkit gets a chance to ask questions by fax, and my Mastermind and Coaching members are always asking questions.
From time to time I'll post answers here to questions I receive. If you have a law office marketing question the best thing to do is to fax (not email) your question to me, Ben Glass, at 703-783-0686. I won't use your name in this public response but I will send you a personal fax back to answer your question.
The "Slight Edge"
Category: Marketing Advice
Here's a great thing about most lawyer advertising.
It's crappy.
Why Lawyers Market Poorly, Part 3
Category: Marketing Advice
A huge mistake that lawyers make is thinking that copying what other lawyers are doing with their marketing will get you a better result. Prove it...just pick up the Yellow Pages and look at the ads!
Why Lawyers Market Poorly, Part 2
Category: Marketing Advice
Most lawyers have a hard time accepting that it's not only OK, but it's vital to spend time building your business. You'd think from some of these State Bar type ethics seminars that some lawyers think it should be illegal to build your practice.
Why Lawyers Tend To Market Poorly
Category: Marketing Advice
In my research and experience, there are eleven prime reasons why lawyers don't do well with their law office marketing, and thus get poor results. Let's take each step and try to break it down.
First, lawyers haven't learned that it's actually OK to design a perfect practice and perfect client, and then build a business that attracts these type of clients.