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Editor: Ben W. Glass
Profession: Attorney at Law

Category: Marketing Advice

Many lawyer marketing experts will talk about what marketing tools you should be using, but you hardly ever hear about how to allocate your two most important resources - your time and money.

As an attorney, it can be difficult understanding where to start, when it comes to allocating these precious resources. If you are limited on the amount of time and money you can spend with your attorney marketing efforts, here are some tips for you:

1. Get a handle on your client database. If you don't already have one, then you need to put a marketing database together. Every time someone contacts you or visits your website, this person should be added to the list of people to whom you are going to market.

2. Establish yourself as an expert. You already know that you have extensive expertise in your field, but your potential clients don't realize this fact yet. The best way to let people know you are the "guru," is to become an author. Write your own books that you can self publish.

3. Create a "Shock and Awe" package. When clients initiate the conversation with you, letting you know that they are interested in what you have to say, send them a multi-media package filled with educational information. The package can include reports, books, CD's, DVD's and any other materials you have put together.

For more tips, read my article, Prioritizing Your Marketing Resources.