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Editor: Ben W. Glass
Profession: Attorney at Law

Category: Marketing Advice

I always get a chill down my spine when someone looks at someone else's business and complains that the charges are "too high."

My friend, Ed Poll, at LawBiz laments that some neutrals are commanding $12,000 a day to hear cases.

I say, more power to them. As long as there is a free market and no one is required to hire a neutral who charges $12,000 a day, there's nothing wrong. For some businesses, $12,000 is a fair, if not cheap, price to pay to have a case resolved now.

You should never compete on price. You don't want to be the least expensive lawyer in town and, frankly, there's no reason to not be the most expensive lawyer in town. As long as the market is free, and folks are free to go elsewhere, there's absolutely nothing wrong with this picture.