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Editor: Ben W. Glass
Profession: Attorney at Law

Category: Marketing Advice

David Ward has a great post over at the Attorney Marketing Center about supplementing your SEO work with off-line marketing.

Let me just comment about buying domain names. We love GoDaddy and own dozens of domains. The key is to buy phrases that are (1) easy to spell and (2) memorable. (i.e. TheAccidentBook.com; TheMalpracticeBook.com)

And don't think all the good domains are taken. You can often be very creative (and effective) by incorporating your location (ie. FairfaxLawFirm.com; TheFairfaxAccidentLawyer.com.

Think: "If they heard it on the radio, would they be able to find me?"