Claris Law Legal Blogging Community

Name:

E-mail:

Phone Number:

Zip Code:

Your Question:

Editor: Ben W. Glass
Profession: Attorney at Law

Category: Marketing Advice

Just how can we make our law firm marketing stand out from all of those other lawyer ads out there?

Here are some tips:

Shout a different message:

Look at the ads you are running today and the other ads currently in your market. Would your ad provoke a client who is actively looking for an attorney to start a conversation with you as opposed to starting that conversation with somebody else or as opposed to doing nothing? The first thing I did when I started learning from Dan Kennedy was to go to the library and study all of the lawyer ads in the yellow pages. Dan was right. They all say the same thing!

Here's what you are looking for:

Do you give someone who is in the yellow pages looking for a lawyer a really good reason to initiate that first contact with you?

HINT: 'free consultation' and 'no fee if no recovery' are NOT really good reasons!

Everybody does that!

Do you make them an irresistible offer that gets them to not only contact you first but also stop their search while they are waiting for you to respond? ("I'd be a fool to NOT contact Ben Glass right now!")

The object is to get the prospective client to start the conversation with you.

Homework: Read any of Seth Godin's Books. My own 'library' is here.