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Editor: Ben W. Glass
Profession: Attorney at Law

Category: Marketing Advice

When you write books and special reports, you can tell a much more complete story than you can in a one page yellow page ad. Here's what happens when you begin to think of marketing this way:

You can have the mailman bring them a whole big box of stuff. (No one else in your marketing is likely doing this.)

You are not limited to a full page phone book ad or a 30 second TV spot

They will read it because they requested it and gave you permission to mail it (you
are a "guest" not a "pest").

There are (generally) not as many restrictions from an ethical standpoint as on "public advertising". They have requested the information. You are obligated to provide the information.

You can follow up with sequential mailings and email (auto-responders) in an interesting, helpful and ethical way.

Want to learn more about "effective, ethical and outside the box marketing for personal injury lawyers?"