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Editor: Ben W. Glass
Profession: Attorney at Law

Category: Marketing Advice

I occasionally hear from folks that their blogging or websites "don't work" to get cases. I hear far more from folks who are enjoying enormous success that comes directly from a marketing plan that includes blogging and a terrific website. (Amazingly, some folks with terrific websites have no "back end." They don't yet have system/database/follow up sequence for managing the leads they are getting. Dumb.)

I've got news for the whiners. It's not the tool that doesn't work.

InjuryBoard member Peter Wetherall (Las Vegas) used his blog to break the Las Vegas endoscopy clinic contamination story. (The clinic was saving money by reusing syringes. Looks like a lot of folks may be been exposed to Hepatitis B and C and HIV.) It looks like Peter's blog was the first to publicize the incident.

Where did it get him? This simple little blog that "doesn't work?"

He beat CNN, AP, New York Times and Fox with the story. He was interviewed on Nancy Grace. In what may become the largest civil suit in Nevada history, he represents over 500 victims of the clinic. Not bad for a little blog article.

Blogs just don't work.

What have you done today and what will you do tomorrow, before you go to bed, to keep the pipeline full?