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Editor: Ben W. Glass
Profession: Attorney at Law

Category: Marketing Advice

So How do We Come Up With a Different Message to Shout?

Enter the conversation that's already going through their mind. (It's not the media, it's the message that's important--all media 'works')

What's a prospective client likely thinking about? Here are some suggestions.

Do I need a lawyer?

How do I find the right lawyer?

The insurance adjuster is bugging me, what do I do?

Do I even have a case?

Next:

Make an offer for information by becoming a published author

For someone who does not know a lawyer, but who is looking for a lawyer because they
have been hurt and they see pages of ads, your irresistible offer is an offer for information
in a low-pressure - easy-for-them-to-get-without-actually-talking-to-a-lawyer environment:

Books:

The Five Deadly Sins That Can Wreck Your Accident Case

Why Most Malpractice Victims Never Recover a Dime

How to Buy Car Insurance in Virginia

The Truth About Lawyer Advertising