Claris Law Legal Blogging Community

Name:

E-mail:

Phone Number:

Zip Code:

Your Question:

Editor: Ben W. Glass
Profession: Attorney at Law

Category: Marketing Advice

Thanks to Kevin O'Keefe for alerting us to this morning's story in the Wall Street Journal that the yellow pages are selling lawyers (and other businesses) online videos to accompany their web advertising.

As I posted at Kevin's blog, done well, videos can be an excellent tool to add to your marketing toolkit, I just wouldn't trust the yellow page rep (or any marketing vulture, for that matter) to be the one to teach me how to use video.

Whether your marketing message is in print, audio or video, there are three keys:

(1) are you entering the conversation that's already in the prospects head?
(2) are you interesting
(3) do you give the prospect some reason (an offer for free information, perhaps) for them to take the next step and start a conversation with you?