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Effective, Ethical Marketing For Attorneys

Common Misconceptions Lawyers Have About Their Practices

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Editor: Ben W. Glass
Profession: Attorney at Law

February 03, 2010

By BenGlassLaw

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Category: Success Mindset

When you went to law school you were most likely quoted the notorious line, "the law is a jealous mistress." You graduated with the mentality that your time would be consumed with your legal practice. As you have continued through your legal career, you may have developed the belief that you have to make yourself available 24 hours a day, 7 days a week. In addition, you may feel like you have to take every case, even the little ones.

As far as making yourself available 24/7 so you don't miss cases, here is some news for you - you are already missing cases. Are you getting all of the cases in your location right now? Probably not. By making yourself always available, you could be sending the wrong impression. For example, if you needed non-emergency heart surgery, would you rather see the surgeon who is not able to see you for six weeks or one who says, "I'm not busy, let's go ahead with the operation today." Do you understand my point?

You also do not have to take every case, including the small ones. Many attorneys feel that they have to represent little cases, because they pay the rent. If you are one of those attorneys, I would encourage you to track the amount of time you and your staff spend on the smaller cases. Consider this thought - if you only had an hour to spend, wouldn't it be better spent increasing the value of a case worth $100,000 by 10 percent than it would be to increase the value of a $10,000 case by 10 percent?

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